GONZALES, La., Jan. 8, 2015 /PRNewswire/ — Crown Crafts Infant Products, Inc., a wholly-owned subsidiary of Crown Crafts, Inc. (NASDAQ-CM: CRWS), announced today that it has signed a licensing agreement with Zutano, a Vermont-based designer of children’s clothing, accessories and nursery products, to develop, market and distribute a new line of infant bedding, blankets, bibs, bath and room decor products. The new line is expected to be launched in 2015 and will feature the kind of contemporary, playful and colorful designs that have made Zutano one of today’s most influential brands in children’s fashion.
Founded in 1989, Zutano is known for its vibrant colors and original prints. Inspired by the birth of their first daughter, Uli and Michael Belenky created the company to fill what they saw as a need for clothing designs that would reflect a simple aesthetic, but also highlight the unique spark of the baby. Zutano also maintains successful licensing partnerships that have helped extend the reach of its designs beyond clothing to include nursery furniture, decor, toys and plush products.
“Partnering with Crown Crafts is an outstanding opportunity for us to expand our presence even further into bedding and nursery products,” said Michael Belenky, President of Zutano. “We are excited about this next step in the growth of our company and look forward to working with the highly talented team at Crown Crafts.”
“Zutano produces happy, whimsical and colorful designs that appeal to today’s millennial moms,” said Nanci Freeman, President and Chief Executive Officer of Crown Crafts Infant Products. “They have been doing this successfully for 25 years, and they understand how to develop new, exciting and contemporary designs. We are delighted to add the Zutano name to our strong portfolio of licensed offerings.”
Public Group LLC represented Zutano on this licensing agreement. For more information about licensing, contact Jonathan Breiter, Principal, Public Group LLC, at Jonathan Breiterjonathan@publicgrouplicensing.com or call 917-270-9926.
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